TIKTOK browsing and purchasing data

Public

Profile

Title of the dataset	TIKTOK browsing and purchasing data
Provenance of the dataset
How were the data collected/created? What was the cost?	Application usage history
Data sharing policy	Under particular condition.
Data sharing policy

Type of data: Check all that apply. Use "Other" to specify other types so that we can include them in further updates.	graph text number series table
Variable labels of dataset (the names of the variables)	Video types\|Viewing duration\|Active time period\|Frequency of use\|Types of product purchased through advertising/video\|Price of product
Outline of data	The videos browsed by users on TIKTOK and advertising shopping preferences through TIKTOK.
Simulation process	Users who actively watch a certain type of video are more likely to buy specific items through ads on TIKTOK.
Expected outcome of the process (obtained knowledge, analysis results, output of tools)	Find the relationship between the video viewing preferences and the purchasing preferences on TIKTOK.
Anticipation for analyses/simulations other than the typical ones provided above