|Type of data: Check all that apply. Use "Other" to specify other types so that we can include them in further updates.
|Variable labels of dataset (the names of the variables)
||Video types|Viewing duration|Active time period|Frequency of use|Types of product purchased through advertising/video|Price of product
|Outline of data
||The videos browsed by users on TIKTOK and advertising shopping preferences through TIKTOK.
||Users who actively watch a certain type of video are more likely to buy specific items through ads on TIKTOK.
|Expected outcome of the process (obtained knowledge, analysis results, output of tools)
||Find the relationship between the video viewing preferences and the purchasing preferences on TIKTOK.
|Anticipation for analyses/simulations other than the typical ones provided above