DMの効果測定
Last Update：September,13,2017 Created：September,13,2017
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| Title of the dataset | DMの効果測定 |
|---|---|
| Provenance of the dataset | カード会社、通販会社のマーケティング部門、販促部門、データ処理部門 |
| How were the data collected/created? What was the cost? | 各企業への依頼あるいは金融庁、総務省への働きかけ |
| Data sharing policy | Other |
| Data sharing policy |
About data analysis and simulation
| Type of data: Check all that apply. Use "Other" to specify other types so that we can include them in further updates. | number series |
|---|---|
| Variable labels of dataset (the names of the variables) | DM反応フラグ|性別|利用店大分類|ショッピング履歴|年齢 |
| Outline of data | カード会社、通販会社等でのDM投下後の反応率（申し込み、資料請求、見積もり等）は把握している。企業独自のナレッジ（獲得コスト、ターゲットの抽出方法など）を除けば共有は可能と考える。 |
| Simulation process | 回帰分析、CPA、CPR集計 |
| Expected outcome of the process (obtained knowledge, analysis results, output of tools) | |
| Anticipation for analyses/simulations other than the typical ones provided above |
Other
| Comments | |
|---|---|
| What kind of data/tools do you wish to have? | DM仕様、プロモーション概要 |
| Visualized information | |
| Sample data |
February,13,2022
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