Dominick’s Database for marketing

  • Last Update:August,28,2015 Created:August,28,2015
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Title of the dataset Dominick’s Database for marketing
Provenance of the dataset
How were the data collected/created? What was the cost? Public database
Data sharing policy Other
Data sharing policy

About data analysis and simulation

Type of data: Check all that apply. Use "Other" to specify other types so that we can include them in further updates. text number series
Variable labels of dataset (the names of the variables)
Outline of data From 1989 to 1994, Chicago Booth and Dominick's Finer Foods entered into a partnership for store-level research into shelf management and pricing. Randomized experiments were conducted in more than 25 different categories throughout all stores in this 100-store chain. As a by product of this research cooperation, approximately nine years of store-level data on the sales of more than 3500 UPCs is available in this database. This data is unique for the breadth of its coverage and for the information available on retail margins.
Simulation process
Expected outcome of the process (obtained knowledge, analysis results, output of tools)
Anticipation for analyses/simulations other than the typical ones provided above


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