一元化された顧客情報

  • Last Update:March,25,2014 Created:March,25,2014
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Title of the dataset 一元化された顧客情報
Provenance of the dataset ファンケル
How were the data collected/created? What was the cost?
Data sharing policy Other
Data sharing policy

About data analysis and simulation

Type of data: Check all that apply. Use "Other" to specify other types so that we can include them in further updates. number series
Variable labels of dataset (the names of the variables)
Outline of data 顧客マスターを統合し、顧客の購買履歴や問い合わせ履歴などを一元化。顧客ごとに適切な商品やメルマガを案内できるようにした。店員にモバイルを付与し、店頭で顧客の購買履歴などを参照できる。データの整理にはIBMのMDM製品、分析にはオラクルのExadataやBIツールを用いる
Simulation process
Expected outcome of the process (obtained knowledge, analysis results, output of tools)
Anticipation for analyses/simulations other than the typical ones provided above

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