マス広告のTRP時系列
Last Update：January,28,2014 Created：January,28,2014
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| Title of the dataset | マス広告のTRP時系列 |
|---|---|
| Provenance of the dataset | |
| How were the data collected/created? What was the cost? | |
| Data sharing policy | Other |
| Data sharing policy |
About data analysis and simulation
| Type of data: Check all that apply. Use "Other" to specify other types so that we can include them in further updates. | number series |
|---|---|
| Variable labels of dataset (the names of the variables) | TARGET RATING POINT(顧客セグメント別)|TARGET RATING POINT(チャネル別 (E G CABLE TV PAID TV))|TARGET RATING POINT(日別) |
| Outline of data | Target Rating Point と呼ばれるマス広告の投下量を、対象とする顧客セグメント別、販促チャネル別、日別に数量化したデータ? 100TRP は全消費者の中でのべ100%に視聴されたという意味である ・全消費者が1回ずつ視聴した、 ・10%の消費者が2回, 80%の消費者が1回視聴したが、最後の10%の消費者は視聴していない など調査・定量化のさいに頻度分布に関する不確実性が加えられている。 |
| Simulation process | |
| Expected outcome of the process (obtained knowledge, analysis results, output of tools) | |
| Anticipation for analyses/simulations other than the typical ones provided above |
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| Comments | |
|---|---|
| What kind of data/tools do you wish to have? | |
| Visualized information | |
| Sample data |
February,13,2022
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